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The Business of Tech Podcast
My Daily Podcast, The Business of Tech. 5 minutes of news and comments, asking “Why Do We Care?” for IT services companies
Vendors are rewriting the rules on MSPs faster than anyone can track — pricing, partner programs, liability, and now AI. Business of Tech is the daily MSP news briefing that tells you what changed and what it means for your business.
Every weekday, channel veteran Dave Sobel picks the MSP and IT services news that actually moves your margins, contracts, and risk, and answers the one question that matters: Why do we care? No vendor cheerleading and no press-release rewrites — independent analysis for managed service providers, IT services leaders, and the vendors who sell to them.
Short daily episodes keep you current in about 15 minutes. Longer interviews go deep with MSP owners, investors, analysts, and channel executives on where the managed services market is heading.
What this MSP podcast covers:
• AI for MSPs — AI pricing and consumption billing, AI liability and governance, and AI agents in the service desk
• MSP pricing and profitability — per-user vs. usage-based pricing, margins, service agreements, and vendor rebates
• MSP M&A and private equity — acquisitions, roll-ups, valuations, and what consolidation means for independent MSPs
• MSP vendors and partner programs — Microsoft, Kaseya, ConnectWise, N-able, Pax8, and how channel programs shift risk onto providers
• MSP cybersecurity and liability — cyber insurance, compliance, regulation, and the security-stack decisions that expose a managed service provider
• MSP operations — automation, PSA and RMM, hiring, and the operational maturity that separates growing MSPs from stalled ones
Questions we answer:
• How should an MSP price AI services when vendors move to consumption billing?
• Who carries the liability when AI acts inside a client environment?
• What does private equity consolidation mean for MSP valuations?
• Which vendor partner program changes quietly cut MSP margins?
• What do insurers and regulators now expect from managed service providers?
Business of Tech is produced by MSP Radio, the independent media company for the managed services and IT channel community. Hosted by Dave Sobel, MSP industry analyst and longtime channel veteran. Written versions of every episode, with full source links, at businessof.tech.
The episode highlights the risk of documentation mismatches and liability transfer within MSP mergers and acquisitions, using the example of MSP+—a consultancy formed by the 2023 merger of five advisory firms. Unclear responsibility for a $700,000 SBA loan and conflicting financial representations during the merger process led to litigation, underscoring how misaligned documents can result in legal and financial exposure.
The central development is MSP+ suing its former CEO Adam Bielanski, his wife, and related companies, alleging misrepresented financials and inappropriate transfer of debt. Court documents reveal that while the merger agreement designated the loan as company debt, the actual borrower was not part of the merger, leading to stopped payments, a loan default, and both parties seeking damages and reimbursement in federal court.
Supporting cases include disputes over projected recurring revenue, disagreements on deferred pay, and claims of deleted or misused company data. Vendor program dependency also played a role: the end of ConnectWise Advantage eliminated a key revenue source, showing how third-party program changes can disrupt business plans and valuation.
For MSPs and IT leaders, the practical lesson is the need for precise, accurate documentation and clear agreements on debts, compensation, and asset transfers. Reliance on external programs for revenue and lack of solid data retention policies increase operational risk, making comprehensive documentation and governance essential to avoid similar disputes and liabilities.
00:00 MSP+ v. Bielanski: The Roll-Up Paperwork That Didn’t Match
05:22 The Complaint and the Countersuit
12:47 Why Do We Care?
Supported by:
NinjaOne On-Demand Webinar: https://go.businessof.tech/p/ninjaone-pod
About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.
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