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The Business of Tech Podcast
My Daily Podcast, The Business of Tech. 5 minutes of news and comments, asking “Why Do We Care?” for IT services companies
Vendors are rewriting the rules on MSPs faster than anyone can track — pricing, partner programs, liability, and now AI. Business of Tech is the daily MSP news briefing that tells you what changed and what it means for your business.
Every weekday, channel veteran Dave Sobel picks the MSP and IT services news that actually moves your margins, contracts, and risk, and answers the one question that matters: Why do we care? No vendor cheerleading and no press-release rewrites — independent analysis for managed service providers, IT services leaders, and the vendors who sell to them.
Short daily episodes keep you current in about 15 minutes. Longer interviews go deep with MSP owners, investors, analysts, and channel executives on where the managed services market is heading.
What this MSP podcast covers:
• AI for MSPs — AI pricing and consumption billing, AI liability and governance, and AI agents in the service desk
• MSP pricing and profitability — per-user vs. usage-based pricing, margins, service agreements, and vendor rebates
• MSP M&A and private equity — acquisitions, roll-ups, valuations, and what consolidation means for independent MSPs
• MSP vendors and partner programs — Microsoft, Kaseya, ConnectWise, N-able, Pax8, and how channel programs shift risk onto providers
• MSP cybersecurity and liability — cyber insurance, compliance, regulation, and the security-stack decisions that expose a managed service provider
• MSP operations — automation, PSA and RMM, hiring, and the operational maturity that separates growing MSPs from stalled ones
Questions we answer:
• How should an MSP price AI services when vendors move to consumption billing?
• Who carries the liability when AI acts inside a client environment?
• What does private equity consolidation mean for MSP valuations?
• Which vendor partner program changes quietly cut MSP margins?
• What do insurers and regulators now expect from managed service providers?
Business of Tech is produced by MSP Radio, the independent media company for the managed services and IT channel community. Hosted by Dave Sobel, MSP industry analyst and longtime channel veteran. Written versions of every episode, with full source links, at businessof.tech.
The episode reveals a governance gap between mounting cybersecurity requirements and the operational realities facing MSPs serving charter schools and nonprofits. Charter Technology Solutions (CTS) exemplifies how regulatory mandates, cyber insurance controls, and evolving client demands confront fixed budgets and unique seasonal workloads in mission-driven verticals. Addressing these pressures necessitates major adaptations to vendor licensing models and new service design approaches to maintain basic security.
CTS reports managing over 100 school clients, deploying a lean security stack focused on MDR (addressing endpoint and cloud threats), email security, security awareness training, and cloud backup. This shortlist stems from the need to balance cost with non-negotiable protections, achieved partly by negotiating with vendors to exclude student accounts from licensing fees. Despite these efforts, only around half of CTS’s clients adopt the full cybersecurity package, reflecting financial tradeoffs and limited internal resources at schools.
Operational adjustments support these constraints, including shifting permanent staff roles seasonally to meet heavy summer project demand and relying on short internships to scale device provisioning. MFA adoption remains problematic due to client concerns about teacher burden and the technical challenges of securing student accounts. The episode also highlights a rising risk area: ad hoc adoption of AI tools by clients without adequate access controls, leading to sensitive data exposure through weak permissions.
For MSPs, these dynamics mean risk cannot be reduced through technology alone. Accountability for client decision-making, flexible contracts, and persistent education are necessary, especially when client governance lags technical change. The need to negotiate or customize vendor agreements adds contract risk, while unmanaged use of new technologies like AI introduces operational complexity and liability exposures that MSPs must track and address proactively.
Supported by:
Pax8
Mailprotector
NinjaOne On-Demand Webinar: https://go.businessof.tech/p/ninjaone-pod
About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.
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Supporting the IT services community through insights, analysis, and transparency.
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