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The Business of Tech Podcast
My Daily Podcast, The Business of Tech. 5 minutes of news and comments, asking “Why Do We Care?” for IT services companies
Vendors are rewriting the rules on MSPs faster than anyone can track — pricing, partner programs, liability, and now AI. Business of Tech is the daily MSP news briefing that tells you what changed and what it means for your business.
Every weekday, channel veteran Dave Sobel picks the MSP and IT services news that actually moves your margins, contracts, and risk, and answers the one question that matters: Why do we care? No vendor cheerleading and no press-release rewrites — independent analysis for managed service providers, IT services leaders, and the vendors who sell to them.
Short daily episodes keep you current in about 15 minutes. Longer interviews go deep with MSP owners, investors, analysts, and channel executives on where the managed services market is heading.
What this MSP podcast covers:
• AI for MSPs — AI pricing and consumption billing, AI liability and governance, and AI agents in the service desk
• MSP pricing and profitability — per-user vs. usage-based pricing, margins, service agreements, and vendor rebates
• MSP M&A and private equity — acquisitions, roll-ups, valuations, and what consolidation means for independent MSPs
• MSP vendors and partner programs — Microsoft, Kaseya, ConnectWise, N-able, Pax8, and how channel programs shift risk onto providers
• MSP cybersecurity and liability — cyber insurance, compliance, regulation, and the security-stack decisions that expose a managed service provider
• MSP operations — automation, PSA and RMM, hiring, and the operational maturity that separates growing MSPs from stalled ones
Questions we answer:
• How should an MSP price AI services when vendors move to consumption billing?
• Who carries the liability when AI acts inside a client environment?
• What does private equity consolidation mean for MSP valuations?
• Which vendor partner program changes quietly cut MSP margins?
• What do insurers and regulators now expect from managed service providers?
Business of Tech is produced by MSP Radio, the independent media company for the managed services and IT channel community. Hosted by Dave Sobel, MSP industry analyst and longtime channel veteran. Written versions of every episode, with full source links, at businessof.tech.
The episode highlights a structural shift where software instability and unpredictable metered AI pricing introduce direct margin and accountability risks for MSPs. This shift is driven by advances in AI tools that both accelerate the discovery of software vulnerabilities and enable vendors to meter AI usage, impacting platforms and services resold or managed by MSPs. Companies cited include N-able, Microsoft, ConnectWise, OpenAI, and Anthropic, whose evolving product practices and pricing models exemplify increased operational volatility for IT service providers.
According to episode analysis, N-able’s hosted N-central platform experienced an outage after public disclosure of over 30 alleged vulnerabilities—including flaws for credential theft and remote code execution—published by an independent security consultant. This marks the fifth emergency hotfix for N-central since August, with at least one prior fix addressing a flaw already under attack. On the pricing front, Microsoft again delayed the default rollout of usage-based billing for Microsoft 365 Copilot Business licenses, now anticipated between January and March 2027, while adoption of usage-based Copilot billing has already grown over 75% in a single quarter, according to Microsoft.
Reinforcing the structural risks, OpenAI’s release of the GPT-6 Cyber model demonstrates AI’s ability to uncover security flaws at scale, with internal testing exposing hundreds of previously unidentified vulnerabilities in platforms like Firefox and the Linux kernel. Vendors such as ConnectWise are actively developing token-based pricing structures for AI agents, shifting cost predictability as more elements of MSP bundles become usage-metered. The episode further notes that features like Copilot Chat now impose unpublished limits and require administrative oversight of self-service purchasing, complicating procurement governance.
For MSPs and IT leaders, the main operational implications are heightened contract risk, increased exposure to margin fluctuations, and the need for disciplined governance over both technical and financial defaults driven by vendors. Without proactively setting and documenting caps and usage agreements, MSPs risk absorbing unplanned cost spikes or security exposures. The episode advises listing and isolating metered components in service contracts, setting explicit spending limits, and scheduling regular pricing reviews to avoid surprises and reduce unmanaged financial and operational risk.
00:00 The Platform Went Dark, the Price Moved
03:37 AI Finds the Flaws and Runs the Meter
06:17 Somebody Else’s Default
09:26 Why Do We Care?
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About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.
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